Views: 0 Author: Site Editor Publish Time: 2023-05-12 Origin: Site
Guitar is a popular instrument, both professional musicians and amateurs like to use it to express their feelings and creativity. However, there are many brands and models of guitars in the market, and competition is fierce. If you are a guitar seller and want to stand out in the industry and win more customers and orders, you need to build your own personal brand.
What is a personal brand? A personal brand is a unique, valuable, and trusted position that you hold in the minds of your target customers. It includes not only the guitar products you sell, but also your expertise, service attitude, style characteristics, word-of-mouth reviews, and so on. With a personal brand, you can differentiate yourself from other sellers, build your own loyal following, and increase your influence and revenue.
So how do you create your own personal brand? Here are five steps:
Step 1 Locate
The first step in creating a personal brand is to define who you are. Positioning is all about finding your strengths and characteristics, and the target customers you want to influence and serve. Positioning should comply with the following three principles:
Authenticity: Your positioning should be based on your true abilities, interests, and resources, not on false exaggeration or imitation of others.
Uniqueness: Positioning should have its own characteristics and style, not the same or mediocre with other sellers.
Adaptability: The positioning should meet the market demand and trend, not too radical or outdated.
Specifically, you can define your position from the following aspects:
Products: What kind of guitars do you mainly sell? Is it high-end, mid-range or low-end? Is it domestic, imported or homemade? Is it an electric guitar, acoustic guitar or ukulele? Is it suitable for beginners, intermediates or masters? Do you have your own exclusive agent or recommended brand or model?
Major: How much expertise and experience do you have with guitar? What kind of professional advice and guidance can you offer your clients? Do you have a unique point of view or methodology? Have you produced or participated in guitar-related tutorials, videos, articles, etc.?
Service: How much service awareness and ability do you have for customers? What kind of value-added service and after-sales protection can you provide to customers? Do you have a unique service process or standard? Have you built or participated in any guitar-related communities, events, events, etc.?
Style: What kind of personality and style do you have? What kind of music and guitar do you like? Do you play or write? Do you have your own slogan or logo? Do you have your own story or experience?
From the above analysis, you can give yourself a concise positioning statement, such as:
I am a professional electric guitar seller, I sell high-quality imported brands, I can provide customers with professional purchase guidance and maintenance, I have my own electric guitar teaching video and community, I like rock and metal style music, my slogan is "rock never die, electric guitar forever".
I am a passionate seller of acoustic guitars, I sell middle and low-end domestic brands, I can provide customers with quality service and after-sales, I have my own acoustic guitar creation and performance, I like folk and pop style music, my logo is a cute bear, my story is that I dream to be a guitarist since childhood.
Step 2: Labels
The second step in creating a personal brand is to give yourself a personal label with strong characteristics. Labels are meant to make your target customers immediately associate your positioning when they see you or think of you. Labels must comply with the following three principles:
Simplicity: Labels should be simple and easy to understand, not too complex or vague.
Vividness: Labels should be recognizable, attract attention and interest, and not be too common or boring.
Consistency: The label must be consistent with the positioning and can reflect the advantages and features. The label must not contradict or conflict with the positioning.
Specifically, you can determine your label from the following aspects:
Name: What name do you use to represent yourself? Is it your real name, screen name, nickname, or alias? The name should reflect your positioning and style, but also be easy to remember and spread.
Image: What image do you use to present yourself? Is it a profile picture, photo, cartoon or logo? The image should reflect your positioning and style, but also be instantly recognizable and distinguishable.
Slogan: What slogan do you use to promote yourself? Is it a slogan, slogan, motto or idea? The slogan should reflect your positioning and style, but also be memorable and relatable.
From the above analysis, you can give yourself a concise combination of labels, such as:
Name: The Old King of Rock; Image: A fiery red electric guitar; Slogan: Rock and roll never dies, electric guitar never dies.
Name: Bear acoustic Guitar; Image: A bear wearing a hat playing guitar; Slogan: Warm your heart with an acoustic guitar.
Step 3 Show
The third step in building your personal brand is to present yourself through different channels and ways. Display is to let your target customers can see your positioning and label, understand your products and services, feel your professionalism and style, build your trust and reputation. The presentation should conform to the following three principles:
Continuity: The presentation should be continuous, not on a whim or intermittent, to form a stable frequency and regularity.
Diversity: The exhibition should be diversified, not simple or stereotyped. Different channels and forms should be used to show different contents and angles.
Interactive: Display should be interactive, not one-way transmission or cold desertification, to effectively communicate and exchange with target customers, to obtain feedback and suggestions.
Specifically, you can make your presentation from the following aspects:
Online: You can use a variety of online platforms and tools to showcase your personal brand. For example:
Facebook: You can use your facebook page, facebook store, facebook group and other ways to publish your guitar related content, such as product introduction, professional knowledge, teaching videos, composition and performance, as well as interact with your customers and services.
Instagram: You can use Instagram to showcase your guitar-related content, such as product recommendations, professional opinions, event information, story sharing, etc. You can also use the heat and influence of Instagram to increase your personal brand awareness and word of mouth.
Short video: You can use short video platforms like tiktok to show your guitar-related content, such as product presentation, professional skills, creative performance, humorous jokes, etc. At the same time, you can also use the fun and spread of short video to attract more customers and fans.
Live streaming: You can use e-commerce platforms or entertainment platforms to conduct live streaming related to guitar, such as product sales, professional answers, online teaching, real-time performance, etc. At the same time, you can also take advantage of the authenticity and interaction of live streaming to increase customers' trust and sense of participation.
Offline: You can also use a variety of offline situations and opportunities to showcase your personal brand. For example:
Store: If you have your own physical store or agency store, you can display your personal brand through store decoration, display, atmosphere, etc. For example, you can hang your image photos, slogans, certificates of honor in the store, you can also put your favorite music in the store, put on your own collection of guitars and so on.
Events: If you have the opportunity to participate in or organize guitar-related events, such as trade shows, shows, training, competitions, etc., you can also show your personal brand through the form and content of the event. For example, you can wear your own designed or customized clothing, accessories, props, etc., you can also make your own speech, performance, evaluation and so on in the activity.
Community: If you have a guitar-related community that you have created or are a part of, for example, Clubs, associations, forums, etc. You can also show your personal brand through community activities and communication. For example, you can share your guitar related content in the community, such as product reviews, professional knowledge, teaching experience, creative experience, etc., you can also initiate or participate in guitar related topics, discussions, voting, etc.
Step 4 Borrow
The fourth step in building a personal brand is to enhance your personal brand by leveraging external power and resources. Leverage is about finding people or things that will help you expand your reach, increase your trust, and increase your conversion rate, and then working with or using them. The following three principles should be followed:
Selectivity: Borrowing to choose the right object and opportunity, not random or blind, according to their own positioning and goals, to find the most valuable and effective borrowing point.
Reciprocity: We should seek mutual benefit, not unilaterally or forcibly. We should find the most attractive and dynamic way of cooperation according to the needs and interests of the other party.
Innovation: Borrowing should be creative and new, not old or mediocre, according to the changes and trends of the market, to find the most distinctive and bright borrowing methods.
To be specific, you can do your borrowing from the following aspects:
People: You can use influential or well-known people to enhance your personal brand. For example:
Celebrities: You can invite or contact some guitar-related celebrities, such as well-known guitarists, musicians, teachers, etc., and ask them to recommend or review your products or services, or cooperate with them or interact with them, so as to borrow their popularity and reputation, to enhance your own personal brand.
Internet celebrities: You can invite or contact some guitar-related Internet celebrities, such as guitar bloggers, video bloggers, live streamers, etc., who have a lot of fans or traffic, so that they can promote or experience your products or services, or cooperate with them or interact with them, so as to borrow their traffic and influence, to enhance your personal brand.
Customers: You can invite or contact some guitar-related customers, such as guitar enthusiasts and students who have a lot of experience in buying or using guitars, and ask them to give feedback or evaluation for your products or services, or communicate with them or provide services, so as to borrow their reputation and loyalty to enhance your personal brand.
Topics: You can promote your personal brand with hot or interesting topics. For example:
Hot topics: You can follow some hot events or news related to guitar, such as new products, new technologies, new trends, and so on, and then timely express their views or comments on their own display channels, or discuss or interact with target customers, so as to use the heat and attention of hot topics to improve yourself
Your own personal brand.
Fun stories: You can follow some fun stories or stories related to guitar, such as funny jokes about guitar, touching stories, anecdotes, and so on, and then timely share or forward on your own display channel, or interact with target customers or comment, so as to use the fun and spread of fun topics to improve your personal brand.
Activities: You can follow some guitar related activities or events, such as guitar exhibitions, performances, training, competitions, and so on, and then timely report or participate in their own display channels, or communicate or interact with target customers, so as to use the authenticity and interaction of activity topics to enhance your personal brand.
Step 5 Iterate
The fifth step in building a personal brand is to collect and analyze feedback data to optimize and upgrade your personal brand. Iteration is to constantly test and adjust their positioning, labeling, display and leverage, so that their personal brand is more in line with the needs and changes of the market, and more prominent their own advantages and characteristics. Iterations conform to the following three principles:
Data: Iteration should be based on data rather than feeling or guessing. Feedback data should be collected and analyzed through effective data sources and tools to identify problems and improvement points.
Experimental: Iteration should be based on experiment, rather than blindly or arbitrarily. The optimal and most effective results should be found by verifying and implementing the improvement scheme through reasonable experimental design and methods.
Continuity: The iteration should be carried out continuously without stagnation or satisfaction. Through continuous data collection and experimental verification, the personal brand should be continuously optimized and upgraded to find out more opportunities and possibilities.
Specifically, you can approach your iteration in the following ways:
Data Sources: What sources or tools can you use to get feedback data? For example:
Online platform: You can obtain feedback data from the online platforms or tools you use, such as the amount of reading, liking, commenting, forwarding, collection, following and purchase in the platforms or tools such as wechat public account, Weibo, short video and live broadcast.
Offline situations: You can get feedback from offline situations or opportunities that you participate in or organize, such as visits, participation, satisfaction, word-of-mouth, re-purchase rate, etc., in stores, events, communities, etc.
Third-party tools: You can get feedback data from some professional or recognized third-party tools, such as Baidu Index, wechat Index, Taobao Index, search volume, attention, popularity, etc.
Data analysis: In what way or method can you analyze feedback data? For example:
Data comparison: You can compare and analyze the data of different time periods, different channels, different contents and different objects to find out the rules and reasons of data changes, as well as the impact and effect on your personal brand.
Data Categorization: You can categorize and analyze the collected data to find out the characteristics and types of data, as well as the meaning and value it brings to your personal brand.
Data summary: You can summarize the analyzed data, find out the strengths and weaknesses of the data, as well as suggestions and plans for the optimization and improvement of your personal brand.
Data experimentation: In what ways or methods can you validate and implement improvements? For example:
A/B testing: You can divide the improvement plan into two or more versions, and then test and compare them separately under the same or similar conditions to find the optimal or most effective version.
Small-scale experiment: You can first test and observe the improvement scheme in a small range or group to find out the feasibility and potential problems of the improvement scheme.
Large-scale promotion: After determining the effectiveness and safety of the improvement program, you can promote and implement it in a large scale or large group to find out the actual effect and influence of the improvement program.
The above is my summary of the article about building a personal brand, I hope it will be helpful to you. Vi Music Instrument has been focusing on the production of guitars for 16 years, and it is a factory with strong manufacturing capacity. smiger brand is recognized by many countries, and it has agents in the Philippines, Vietnam, Costa Rica, Madagascar, Nigeria and other countries. If you need to import guitar, please feel free to contact us!